01
INNOVID - Campaign Manager Tool
Redesigning Innovid’s Campaign Manager Tool to support hundreds of
thousands of campaigns.
Addressing inconsistencies caused by the Flash-to-HTML migration.
Creating a unified, scalable, and role-based user experience across the platform.
02
INNOVID - Analytics User Journey
Creating a comprehensive user journey for our main analytics platform, mapping workflows and identifying pain points, opportunities, and actionable insights, with the support of AI-assisted transcript analysis to accelerate research and streamline insight extraction.
03
INNOVID - Design system
Designed and implemented a scalable Design System to unify visual language and interaction patterns across the product. I created reusable components aligned with development standards to accelerate delivery and reduce UI inconsistencies. This system supports continuous product growth and improves overall usability and brand cohesion.
04
CINCH - NDA🔒
Complex feature development and solution exploration — designing and evaluating multiple UX directions, creating scalable UI components, mapping end-to-end user flows, and elevating the existing product experience through thoughtful improvements in usability and visual clarity.