FLASH to HTML

Innovid is a software platform that provides technology for the creation, delivery and measurement of TV ads across connected TV (“CTV”), mobile TV,
and desktop TV environments.

Overview

The main tool of Innovid is a campaign manager tool (CMT).
The tool manages hundreds of thousands of campaign and is a web based system.

Google Chrome is going to stop support of Flash by the end of 2020, this means that every page in CMT will require migration to html
Current migrations from Flash to html, resulted in a different user experience in the system. Consolidation is required.

Phase 1 mapping the screens

I had to map the user journey and rethink the whole experience,

navigation, organization and presentation.
The system includes the following infrastructure:

Phase 2: User interviews

I conducted user interviews with our users who mostly live in the US.

While doing that I understood there were multiple user journeys I had to explore, each had a different role in the company.

Phase 3: Designing the screens

I conducted user interviews with our users who mostly live in the US. While doing that I understood there were multiple user journeys I had to explore, each had a different role in the company.

Celebrating success!

Even though the pandemic was here we had to celebrate the hard work and the product launch, so we held a picnic at "Park Hayarkon" while adding some swag to the party.