Report Tool
As part of Innovid efforts to become a primary ad server, we wanted to focus on improving our conversion offering. Up until this feature all the conversion reports that are available to clients, can be provided only through tier-2, as a custom report.
Overview
The mission: Allowing clients to download conversions report on their own.
This workflow limits clients’ ability to control their reporting and prevents them from meeting their needs.
The industry standard is a self-service reporting tool that allows the client to configure his own report, and at the moment this is one of our biggest disadvantages for our conversion offering.
User Journey
Mapping the user journey
Phase 1: Smoke test
In order to make sure this is a desirable feature and in order to collect our beta group clients we created a coming soon page that enables users that are interested in this feature to let us know they are interested.
Phase 2: lean product
limited models, Report list page, report email
Phase 3: User testing
ASKING USERS:
What is your:
Current workflow and discuss best practices moving forward
need, pain points, overall user experience
Phase 4: more capabilities
Attribution model (select one)
1. Click over impressions
2. Last event
3. First event
4. Dates (datepicker)- Last 7 days, Last 30 days, Last 90 days, custom
5. Breakdown of the report (daily, aggregated)
Add campaign performance metrics (AKA Joined report)
Measuring and iterating
Monitoring our KPIs
