MY EDGE
I am an experienced Product Designer with a strong foundation in computer science, offering a unique perspective that seamlessly bridges design and technology. I excel in ensuring designs are both visually appealing and technically feasible, navigating real-world complexities from inspiration to business value.
SKILLS
- Design tools: Figma, Sketch, Photoshop, Illustrator, InDesign, After Effects

- Proficient in HTML, CSS, JavaScript

- User research and testing

- Data analysis

- Conversion optimization

- Excellent team collaboration and communication skills
MILITARY EXPERIENCE
- Soldier Teacher, Sergeant Rank, 2005-2007
EXPERIENCE
Product Designer - INNOVID - 2019-2023


- Developed comprehensive user personas, user journey maps, and 
wireframes to facilitate the design of Ad-Serving and Measurement, solutions using tools like Figma and Sketch.
- Spearheaded the implementation of the company's new design system and component libraries.

- Conducted A/B tests and user interviews to validate design hypotheses and iterate on product features.

- Presented new ideas, and led design workshops within the design team.

- Created interactive prototypes and conducted usability testing sessions to gather qualitative feedback and refine design solutions.
​UX/UI and Graphic Designer - Studio Reut Tucker - 2017-2018
- Web design, motion design, Instagram and Facebook posts and GIFs.
- Branding and logo design, visual look & feel site upgrades.


Freelance Graphic Designer - 2013-2019

- Print and web design for clients such as "Srutonim," Glossybox,
PVBLC, and Personalics.


Graphic Designer - P1000.co.il - 2013-2016

- Website redesign, newsletters, banners, landing pages,
and Google ads.

- Revamped website UI/UX to enhance user engagement and drive conversion rates, resulting in a 15% sales increase.
EDUCATION
- Bachelor of Arts in Design, Visual Communication - HIT, 2014-2018

- Graphic Design Studies - Studio B6, 2011-2012

- 2nd year Computer Science major - MTA, 2009-2011

- High School Graduation with honors, "Harishonim" High School,
Herzliya, 2003-2005
Alona
Duchan
Product designer